The Improved Museum Experience- a service design/visualization exercise

For the third task of the semester, the students were asked to map the customer journey of going to a museum in the city. Through observation note taking, mapping and visualize recording, students learned more about the target audience, the existing customer experience and service design model of the museum by mapping and visualizing the existing experience, and then were asked to pinpoint ways to improve upon the experience. A 60 second video was the final deliverable that expressed the improved museum service experience. Below are some examples of the process diagramming and the final video.

A special note to Marc Stickdorn and This is Service Design Thinking. Thanks for letting us use the Customer Journey Canvas template as a tool to understand a better service experience.

Charltonette Wusian







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Olivia Tucker

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Sue Jung

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Paula De La Torre

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Hillary Crawford

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Ashley Brock

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